Leading Entrepreneurs

Wang Zhentao--President of Aokang Group

In 1988 with a capital of only 30,000 RMB, Wang Zhentao set up the small Yongjia Zhejiang-based Aokang Shoe Factory, which under Wang's leadership has been developed into a nationwide group, ranking "Chinese Top 10 in Fellow Industry" and "Chinese Top 100 Private Enterprises". Aokang brand was awarded "King of Leather Shoes in China" in three consecutive years.

Wang Zhentao never hesitated over innovation and has strong brand awareness. Also in order to strengthen the designing system, he set up three design centers respectively in Wenzhou (Zhejiang province), Guangzhou (Guangdong province), and Italy, which brought the group a four-year continuous honor of First Prize in China's annual shoes design contest. He introduced six world-class shoes production lines from Italy and established a comprehensive distribution network in China. Apart from all those, the 30-million-yuan advertisement expenditure has greatly broadened Aokang's popularity among people, with its well-known slogan saying "Wearing Aokang shoes, traveling everywhere".

As globalization picks up speed, Wang Zhentao starts to compete in the global market and sell his products to countries like Australia, Japan and Russia. He had his trademark registered in more than 50 countries and set up two overseas offices in Italy and Holland, in an attempt to uphold his march into the international market.

Confronted with fierce competition, Wang courageously brought forward his multi-brand strategy and introduced his second brand - Kanglong leisure leather shoes - in August 2002, which was proved to be a blockbuster in the industry. Now under Aokang's third five-year plan, Wang is aiming at further developing global market and making Aokang a worldwide shoe brand.