Leading Entrepreneurs

Mao Lixiang-President of Ningbo Fotile Kitchenware Co., Ltd.


Ningbo Fotile Kitchenware Co., Ltd. was founded in January 1996 and is located in Cixi-Ningbo City, Zhejiang Province in China. Fotile specializes in kitchen equipment such as 'Fotile' brand integrated kitchen cabinets, range hoods,stoves and sterilizing kitchen cupboards. The company has over 3500 employees, of which there are 1000 at office headquarters and over 2500 in marketing worldwide.

At our headquarters 59% of our employees have earned at least a junior college education Fotile's total assets have reached 320 million RMB (approximately 40 million USD). Fotile has developed into one of the most famous manufacturers in China and is one of the leading kitchen manufacturers in Asia showing progressive growth in each of the past 8 years.

Fotile adheres to it's key business principles concentrating on innovative products, devotion to customer service and overall professionalism. Fotile is a specialist in complete kitchens with
superior components incorporating the latest technologies making us a leader in the industry. Fotile focuses on the design and development of every product we produce while utilizing our own special understanding of the kitchen environment, ergonomics, aesthetics and integration within your home or workplace. Meanwhile with its technological strengths and marketing know-how Fotile leads the Chinese kitchen industry meeting the needs and demands of the largest domestic market in the world while becoming a modern business competitor in the international marketplace through high quality products that feature refined workmanship.

Up until 2002 Fotile has registered 106 different patents related to intellective control technology, kernel modules, leading appearance designs, kitchen integration technology, and the study of ergonomics. Fotile range hoods are used daily in over thirty percent of Chinese homes while it's gas stoves, sterilizing cupboards and integrated kitchens are realizing great success in gaining market share each passing day. Fotile is gradually developing into multi-faceted manufacturer by integrating household kitchens with a complete line of high quality products with a respected brand name.

With knowledge of the importance of a stringent quality control program Fotile was the first enterprise in the Chinese kitchen industry to introduce the ISO9001 designation.

Fotile's strong investment in R&D and implementation of a scientific quality control system has contributed to building a solid customer base with progressive growth in brand equity. Over the past seven years Fotile has had remarkable achievements making Fotile a "household name" in China relative to the kitchen industry as well as a champion of the long history of Chinese kitchen culture. Official research has shown that the Fotile customer satisfaction rate reached 74.8% putting them in the forefront of the kitchen manufacturing industry. Fotile products were also awarded "consumers most satisfied product of the state" plus annually being voted as one of 'Zhejiang Province's most famous brands'. To our delight, Fotile's brand value amounts to 842 million RMB (approximately 105 million USD) according to an evaluation of China's most valuable brands in the year 2002.

Furthermore Fotile was honored in a 2003 competition as "one of the top 10 Chinese brands with the most potential" and capable of developing into a world-class business enterprise that can compete globally.